100+ Mother’s Day email subject lines and ideas for your next campaign

While you might have the campaign idea, layout, copy, and images all ready to go, that perfect subject line still alludes you. Well fear not, email marketers, as we’ve got a few Mother’s Day subject lines and ideas to get your creative juices flowing.

Greek goddess on a phone beside a bouquet of flowers



Held on the second Sunday of every year (this year falling on May 12, 2024) Mother’s Day sees fathers, sons, daughters (and mothers) from around the world come together to show appreciation for that very special lady in our lives. And rightfully so!

It’s also one of the most popular retail holidays on the marketing calendar. In fact, in 2023 consumers spent $35.7 billion making that around $275 per person. While a good amount of that was spent at florists, it’s fair to say a sizeable portion was still invested in other gifts and ideas, making a targeted Mother’s Day email campaign crucial for almost all retail brands.

However, you’re not alone in this knowledge and will be competing in a crowded inbox for consumers’ attention. One way to stand out and increase your open rates is to craft intriguing subject lines that beg to be clicked on – easier said than done, we know. Which is why we’ve put together a list of ideas to give you a helping hand.

Mother’s Day email subject lines (gift ideas)

Whether you're a boutique offering handcrafted jewelry, a wellness brand providing pampering treats, or a tech company unveiling your latest device, promoting gift deals can be an effective Mother’s Day retail strategy. Here are some subject lines brands used in 2023 to promote their gift ideas:

  • Bose – Last chance to save on the perfect gift for mom

  • Coterie – Thoughtful gifts for mom ❤️

  • Amazon – Mother’s Day is THIS weekend! Plus, viral products and more

  • Getaway – Mom’s Day Giveaway

  • Hawthorne – Mother’s Day is 10 days away. (Don’t worry, we got you)

  • Postable – It's Almost Mother's Day! 💐

  • Moment – Our Favorite Mother’s Day Gift Ideas

  • The Landmark Project – 💐Mother's Day Gift Guide💐

  • Aesop – Gift ideas with complimentary shipping

  • John Lewis – Perfect gifts for Mother’s Day

  • St Baldrick’s Foundation – Need a Mother’s Day gift?

  • Bezar – Designing Women: Ten Perfect Mother’s Day Gifts For Your Modern Mom

  • Mixbook Photo co. – Gifts to celebrate Mom’s story

  • Eco Tan – Our perfect Mother’s Day pack is here!

  • Walmart – Get ready for Mother’s Day!

  • Paper Source – Get the First Look at Our New Mother's Day Gifts!

  • Bossy Pants Candles – Mother's Day Candles + Gifts Are Here 🌸🕯🐣

  • Flower Aura – Gifts as unique as she is

  • Darn Good Yarn – Inside: 🌺 Easy Mother's Day Gift 🌺 Be the favorite this year

  • Celtic Know Jewelry & Co – 💖 Show Your Love Early: Exclusive Mother's Day Gifts She'll Adore!

Mother’s Day email subject line example from Bose

Mother’s Day email subject line ideas (discounts, codes, and free shipping)

OK, so gift ideas are great. But what about applying a discount or code to entice subscribers to click through to your Mother’s Day email campaign? Here are some examples of brands utilizing this tactic in their subject lines:

  • Headspace – Get 20% off the perfect gift

  • Headspace – Ends soon: Gift Headspace for 20% off

  • Piecework – Free gift inside 💛

  • DoorDash – $10 off your order from The Gift and Flower Boutique

  • Cozy Earth – $100 Off Our Top-Seller

  • Onsen – Buy 2, get 1 free

  • Aesop – Complimentary shipping on gifts for beloved mothers

  • Everlane – Free 2-day shipping. Just for Mom

  • Allset – Mother’s Day with an extra $2 off

  • PatPat – 🌷Early Access: Mother’s Day Sale Begins!🌷

  • CJdropshipping – Make Mom (and your Wallet) smile this Mother’s Day

  • Mint and Lily – 🚀30% OFF! Early Mother's Day Sale!🚀

  • Brecks – These gifts are about to give Mom a growth spurt! 50% off

  • Lora Jewel – New! New! New! And 12% off with our coupon

  • Boy Meets Girl – Mother’s Day gifts she’ll never know are under $50

  • Paint Your Life – Last chance to save 25% with our Early Bird Mother’s Day Sale

  • Graham’s Jewellers – Find the perfect gift with 60% off sitewide

  • Zazzle – ⏰ 3 Hours Left: Save 30% Sitewide!

  • LoveBook – Spoil Mom early: Exclusive early bird deals inside

  • Lisa Leonard – 25% off (all gold designs!)

Mother’s Day email subject line example from Headspace

Mother’s Day email subject lines by industry

For industry-specific brands, tailoring subject lines to align with the unique needs and interests of your audience can make all the difference in an email getting opened, or ignored.

So, whether you're in the realm of fashion, tech, food, ecommerce or beyond, optimizing your Mother's Day email subject lines to speak directly to your clientele is key to making this holiday marketing effort a success. Here are a few industry-specific subject lines brands used in previous campaigns:


  • Apple – There’s still time to get 2-hour delivery for Mom’s day

  • Apple – It’s time to make Mom’s day

  • Apple – Celebrate Mom with Apple Gifts

  • Bose – Time to treat mom to better sound

  • Bose – Last chance to save on the perfect gift for Mom

  • Fitbit – Sense is now only $249.95

  • Nanit – Happy Mother’s Day from Nanit!

  • Nokia – Mother’s Day offer: free luxury wristband with any watch purchase

  • JBL – Find the perfect gift for the #1 Mom ❤️

  • Harman Audio – Gift like Never Before! Save Up to 50% for Mother’s Day

Mother’s Day email subject line example from Apple

Sport and leisure

  • Lululemon – Our top gifts. Her Mother’s Day

  • Nike – Mother’s Day Sale ends soon ⏳

  • CLMBR – Mother’s Day Offer: Buy CLMBR now and get free shipping

  • Specialized – Keep Mom Pedaling in Style

  • The Nue Co. – Yoga your way to a healthy glow

  • Zappos – Step Outside: 2024 Edition ⛰️🥾🏃

  • Giant – Ready, set, Mother’s Day!

  • Paria – Mr or Mrs last-minute, ey? No worries, mom doesn’t have to know

  • Hoka – Don’t forget mom!Mother’s day deals on ALL merch

  • Sailfish – Give mom the edge on race day. Shop now!

Mother’s Day email subject line example from lululemon

Transport and travel

  • Boatsetter – Boating Experience for Every Mom

  • Terranea – Looking for an Ocean Getaway?

  • Amara – A Bank Holiday Treat for Mom

  • Roadtrippers – Hit the road! 🏃‍♀️

  • AvantStay – Nominate mom for a $10,000 dream vacation.

Some other ideas (thanks, Mailjet Subject Line Copy Generator)

  • Whisk mom away this Mother's Day (Cruise Line)

  • Give Mom the Gift of Wanderlust (Travel Agency)

  • Mom deserves a Paradise Escape (Resort)

  • Make Memories, Not Dishes: Mother's Day Getaways (Vacation Rental)

  • This Mother's Day, Explore the World Together (Adventure Tour Company)

Mother’s Day email subject line example from Boatsetter


  • Nordstrom – A mother lode of handbags for you or your mom

  • Tiny Tags – New for Mother’s Day!!

  • Colette – 🌸 Celebrate Mum In Style With Our New Mother's Day Collection! 🌸

  • Ruby Olive – Mystery Boxes Are BACK ✨💫

  • Homyped – New Arrivals! The Ultimate Mother's Day Gift 💗

  • Mark and Graham – Monogrammed Bags Mom Will Love + An Exclusive Offer Inside

  • Jennifer Meyer – Mother’s Day is just around the corner!

  • Babygold – 20% Off Everything for Mother's Day 💎

  • Devon Woodhill – Forever Engravings: Deadline for Mother’s Day

  • SHAY Jewelry – Show Her You Care

Mother’s Day email subject line example from Nordstrom

Food and spirits

  • OpenTable – Explore the 100 most popular brunch spots

  • OpenTable – Smiles Davis - your dining community roundup

  • FitVine – The Mother of All Wine (Plus a special gift for you)

  • Collin Street Bakery – Treat Mom to a Slice of Happiness

  • Resy – The Resy Digest: James Beard Awards finalists, Mother Day recipes

  • VRBO – 5 ways to get the family cooking together

  • Purdy’s Chocolatier – 👩The tastiest Mother’s Day gifts are NOW AVAILABLE! 🎁🎊

  • Minimax – Our Annual Mother's Day KitchenAid Event is Here!

  • Mano’s Wines – Browse our 5 star Mother's Day wine gifts

  • Williams Sonoma – To Mom, with love.

Mother’s Day email subject line example from OpenTable

Health and beauty

  • Clinique – Make Mom's day! Sets she'll love.

  • Planet Organic – Last chance Mother’s Day offer

  • Alison Lou – Because She’s the best

  • Body Shop – The gift she’ll never forget

  • Procter & Gamble – Thank you, Mom

  • Dove – There are no perfect Moms, only real ones

  • TONI&GUY – The ultimate label.mUM kit!

  • Gene Juarez – Happy ❤️Mother’s Day ❤️

  • Andrew Collinge – Make Mum’s Day

  • Ulta Beauty – #PampHerWithPretty

Mother’s Day email subject line example from Clinique

Create Mother’s Day email subject lines with Mailjet’s AI Subject Line Generator

To make your life even easier, we’ve built an AI Subject Line Generator within our own Email Editor. Just select the AI Copy Generator within Mailjet, type a descriptive prompt of the content you need, specify things like tone of voice and length, and let the tool get to work. It will then automatically generate engaging and compelling subject lines, for your next email marketing campaign, while saving you valuable time and resources.

If you’re a paying customer, you already have access to the AI Subject Line Generator. Just log into your paid account and start using it for your next email campaign. If you don’t have a Sinch Mailjet account, create yours now, upgrade, and start building AI-powered email campaigns today!

Create content faster with Mailjet's AI Copy Generator

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