Back to main menu

Mailjet blog

Email best practices

Everything you need to start building connections that matter.

Hermes and Hera painting a letter on the wall

20 newsletter ideas to create engaging emails

Pull up your personal inbox. How many promotional newsletters do you have in there? One? Four? Over 10? When you love a brand and what they offer, it’s second nature to sign up for their newsletter to make sure you’re first in line for new products, sales, or updates...

Read more

How to write a good newsletter

With today’s overflowing inboxes, crafting a newsletter that cuts through the noise can feel like a challenge. Heck, sometimes it’s a small win in just getting the thing opened! But fear not, email marketers. In this post, we’ll delve into the key components behind...

Read more

Zeus and Hera assemble a board

Landing page optimization best practices, tips, and tools to boost conversion rates

So, you have slaved away for weeks on your campaign. You’ve built a list of targeted keywords, written pay-per-click (PPC) ad copy, adjusted bid amounts, carefully crafted your email copy and design to synchronize perfectly with the overall look and feel of your...

Read more

Hermes chasing a volleyball on the beach.

The email marketer’s checklist for a relaxing summer vacation

Ahh, summer vacation – a time to swim in the ocean, BBQ by the river, and check your work emails... Wait, hold on a second. How many times have you peeked at Slack, checked your emails, or looked at the performance of an email campaign on holiday? You're not...

Read more

Greek goddess relaxing by the pool.

Summer email marketing: Best newsletter ideas and subject lines for the summer

Who doesn't love the summer? It’s a great time to kick back and enjoy yourself. For some, summer vibes are all about sipping cocktails by the pool or dancing by the main stage at a music festival. For others, summertime means hanging with their kids at the park or just...

Read more

Hermes and a Goddess look at a screen

66+ email subject lines that beg to be opened

We all know how important headlines are in advertising copy, right? Well, subject lines are like the headlines for your emails; the gateway to your campaign. This means the ability to consistently write effective subject lines will result in higher open rates and more...

Read more

A Greek god preventing a Greek goddess from attaching a PDF to an email

Why shouldn’t you attach PDFs to an email?

Despite the numerous technological advancements over the past decade or so, email still remains the primary tool for professional communication (no, it’s not dead!) However, the way we use email can significantly impact its effectiveness, especially when it comes to...

Read more

Hermes takes a picture of a Goddess sitting on the stats in front of some circles

What is a good email open rate and how to improve it

We’ve all been there; standing in a cocktail bar with friends, talking about email marketing strategy when the topic of open rates comes up. You, knowing that your average of 8% comes in well under colleague Jerry’s 20%, sheepishly decide to excuse yourself. Now...

Read more

Hermes and Artemisa paint some tags

Why you should use UTM tagging on your campaigns

Data doesn’t lie. Tracking means optimizing and getting better results. While we encourage you to set up and follow metrics, we also want you to be able to track them easily so you can consistently get great results. Because emailing doesn’t stop with pressing “send”...

Read more

Hermes and Hera sitting on some cupcakes

Email marketing best practices to improve your performance

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the most flexible and customizable marketing channels, and there’s a lot you can do to stand out and show off. These...

Read more

Gods with paintbrush and colored pencils

Top B2C email marketing campaigns and how to optimize them

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of communication evolves as we grow older – along with what we expect from it. If you ever tried the tin can and string method as a kid, you probably just thought it was cool to...

Read more

Hermes and Hera in front of the desktop graphics

How to get consumers to open more of your emails in 2024

Email inboxes are jam-packed with promotional messages. There’s no way to avoid it. Every B2C brand on the planet would love to see their email open rates start skyrocketing, but is that realistic? If you’ve been split testing subject lines and failing to find clear...

Read more

Email icon

Keep me posted! Get the latest from Mailjet delivered to your inbox.

Send me the newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

A Goddess analyses stas on a laptop

8 email marketing statistics that can supercharge your business

Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to...

Read more

How to track email marketing with Google Analytics 4

Everything in marketing comes down to numbers. How many people are you reaching? How many conversions did a campaign achieve? What’s the return on ad spend for the most recent Facebook campaign? Your email marketing program is no different. You...

Read more

Hermes sits on Macbook Hera speaks

What’s the best time to send your email newsletter?

If you're an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: What’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates...

Read more

The path to email engagement 2024

Key takeaways from Sinch Mailjet’s The path to email engagement 2024

Increasing engagement is like the holy grail of email marketing. How many times have you launched a campaign you thought would generate tons of clicks and conversions only to have it fall flat? Maybe you’ve even said to yourself, “What is it these people want from...

Read more

God watching woman with computer wires

What is an SMTP relay and why do we use it?

Emailing is hard. It might look easy at first – just write something smart, press 'Send' and wait, right? But mastering the channel’s ins and outs is not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms...

Read more

Hermes holds giant magnet in front of the number 3. Artemis checks off clipboard.

3 email marketing strategies to massively reduce churn and boost customer retention

For email senders who have mastered the art of captivating subject lines and compelling content, there’s another concept you might not have considered that will add an intriguing chapter to your marketing playbook – customer retention. While it’s an area more...

Read more

A Greek god carrying papers while a Greek goddess is sitting with a laptop

Email link tracking to get better insights and push your strategy further

As an email sender you understand the significance of tracking clicks and opens in gauging the success of your campaigns. Without them, it’s almost impossible to get a handle on how customers are engaging with your content. However, there's a lot of valuable...

Read more

Three Gods for a Valentine's Day

7 tips to create the best Valentine’s Day email marketing campaigns

It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns...

Read more

Gods playing American Football

Getting your Super Bowl email marketing strategy right

There are 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re a few weeks away from one of the biggest marketing moments of the year (oh, and I guess one of the...

Read more

Hermes with a laptop sitting on Christmas cheese

Radically human: Unleashing the power of human email marketing in an AI-centric galaxy

With the advent of AI email marketing firmly upon us, there’s currently a lot of uncertainty around the industry. In fact, the mere mention of the term “AI” has email senders nervously peering over their shoulders. Are we really at risk of being replaced by AI? Slick CEO and...

Read more

Hermes and Hera writing a letter

The definitive guide to A/B tests in your email marketing

We spend a lot of time here discussing how you can optimize your email campaigns for your audience. We talk about deliverability, design, marketing best practices... But there is one other important aspect of not only email marketing, but really any kind of marketing...

Read more

Hermes on a rocket flying over a New Year’s celebration with fireworks

Email marketing trends to supercharge your email program in 2024

Another year, another set of predictions of what the world of email marketing will hold over the next twelve months. After a period of major technological advancements and looming threats to humanity in the form of crazy AI developments, what will 2024 hold for email...

Read more

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon