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Email marketing trends for 2023
Let’s face it – the world is shaping up to be a complicated place in 2023. With looming threats of a global recession, brands everywhere are bracing themselves for a year of uncertainty and, in some cases, a certain degree of scrappiness in their marketing efforts...
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Marketing calendar 2023: Dates you shouldn’t miss this year
We finally got through 2022 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...
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Marketing in a recession: Insights from “Email in an evolving economy”
If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a little worried about what’s going to happen to the global economy in 2023. We get it... Whether you’re concerned about working with a tighter budget, keeping a small business afloat, or...
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How to create the perfect newsletter design
It’s typically frowned upon to use a pre-mixed cake mixture when baking a cake. Somehow, it’s considered cheating if you don’t shed blood, sweat, and tears to create something special. But when it comes to newsletters, you don’t need to start from scratch when...
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Captivating customer attention with email personalization
You know how it is – we're all constantly bombarded with information. Therefore, the attention economy has become ultra-competitive, making a marketer's job of capturing and engaging customers more challenging than ever. That's why we were grateful to have...
Read more
The power and limitations of using ChatGPT for email marketing
Artificial intelligence has got the whole tech scene buzzing all over again. First, it was the release of ChatGPT. Next, Microsoft, who partially funded its research company Open AI, decided to bring out a Bing AI chatbot to challenge Google’s search engine dominance...
Read more
8 essential email marketing KPIs and how to track them
Many articles talk about creating the best marketing campaign for individuals and businesses. Hey, we’ve even written some of them. But truth be told, email marketers don’t design the best campaigns overnight. The most successful marketers release email...
Read more
How to build your email list: The ultimate guide
Trying to build an email list from scratch? We get it – without an email list, you may as well throw your beautifully designed emails into the trash. Unless you’re marketing to ghosts, you’re going to need a loyal fanbase of subscribers who are hungry for your next email...
Read more
The power and limitations of using ChatGPT for email marketing
Artificial intelligence has got the whole tech scene buzzing all over again. First, it was the release of ChatGPT. Next, Microsoft, who partially funded its research company Open AI, decided to bring out a Bing AI chatbot to challenge Google’s search engine dominance...
Read more
Email marketing in 2023: Key takeaways from the Inbox Insights survey
Email is a powerful communication channel and a versatile marketing tool. Ask a bunch of senders about their approaches to email marketing in 2023 and you’re sure to hear a different answer every time. Your business and brand are unique. So is your email...
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What is value washing, and why should you avoid it?
Maybe you’ve noticed this growing trend in marketing – a giant gas-guzzling car manufacturer that claims to be environmentally conscious or a major cigarette brand that educates on health and well-being topics. When a brand’s words are louder than its...
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Top lifecycle marketing strategies to optimize your customer journey
Crafting an effective customer journey is no easy feat. It’s a highly data driven craft with many moving parts that needs to be carefully mapped out and executed. So, what are the most effective strategies for successfully walking customers down their different paths...
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Captivating customer attention with email personalization
You know how it is – we're all constantly bombarded with information. Therefore, the attention economy has become ultra-competitive, making a marketer's job of capturing and engaging customers more challenging than ever. That's why we were grateful to have...
Read more
8 essential email marketing KPIs and how to track them
Many articles talk about creating the best marketing campaign for individuals and businesses. Hey, we’ve even written some of them. But truth be told, email marketers don’t design the best campaigns overnight. The most successful marketers release email...
Read more
How to build your email list: The ultimate guide
Trying to build an email list from scratch? We get it – without an email list, you may as well throw your beautifully designed emails into the trash. Unless you’re marketing to ghosts, you’re going to need a loyal fanbase of subscribers who are hungry for your next email...
Read more
Responsive emails: Five things to avoid when writing them
Email marketing is one of the most effective ways to create and maintain relationships with your audience. But when you create an email newsletter to promote your company, it’s essential that recipients can view it clearly, no matter what device they use: a phone...
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