Deliverability

DMARC authentication is hard – we know it. For many email senders, the technical complexities of DMARC are just enough of a headache to put it off until it becomes an absolute must in the world of email. Well, that time has come. Gmail and Yahoo have...

Mailbox providers have gotten pretty good at spotting – and eliminating – dangerous, unwanted emails. But some spam still gets through. These messages have the potential to do damage to both individuals and companies. That’s why email authentication has...

The holiday season is almost upon us, which means marketers – especially those in retail – will soon start to increase their sending frequencies and will also widen their nets to reach out to as many contacts as possible. At Sinch Mailjet, we expect to see very high...

You know that feeling when you’re anxiously waiting for an important package to arrive, but it doesn’t show up at the time you expected or maybe even needed it? That's frustrating. Many of your customers feel the same way when deliverability problems prevent email...

As marketers, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a marketing channel depends on our recipients’ overall inbox experience. More unwanted emails mean more competition and less...

Ah, email, the final communication frontier. From the early days of AOL to today’s large-scale email-related services, clients, and more, it has undoubtedly changed our lives and evolved over the years. One of those email actors leading the way when it comes to...

What does the term “email deliverability” mean to you? The truth is...there’s a lot more to it than simply getting messages delivered. If you think of email deliverability as the best practices you follow to avoid the spam folder and blocklists, you’re getting closer. But...

So, you're sick and tired of hearing about your beautiful emails landing in spam? We're glad you checked in. If you’re responsible for your organization’s email campaigns, you’re probably constantly thinking about how to avoid spam filters, spam words, and always...

We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy. We have also often repeated how important it is for you to have a clean list. In fact, you’re probably a bit tired of hearing all about it by now. We get it. But...

The Gmail Promotions tab’s hot debut in 2013 caused mixed reactions. Some marketing pundits predicted that it marked the end of email marketing as we know it. Others were less dramatic and just stated that it would have a negative impact on the opens and clicks of...

Bigger isn’t always better for email marketers – especially when it comes to email file sizes. Trying to stuff large images or send big HTML files can hurt your email engagement and deliverability. So how big is too big for email file sizes? Is it time you put your email...

If you’ve been using single opt-ins for a while, the idea of double opt-ins may seem a little daunting. You’re effectively doubling the number of steps a user takes before their added to your lists. And this can be a little scary for most email marketers whose KPIs are...