Deliverability

What is the Gmail automated unsubscribe feature?

Ah, email, the final communication frontier. From the early days of AOL to today’s large-scale email-related services, clients, and more, it has undoubtedly changed our lives and evolved over the years. One of those email actors leading the way when it comes to...

Email authentication: What you need to know about DMARC, SPF, DKIM, and BIMI

Sometimes the world of emails can seem like a digital Wild West; with scam bandits, fraudsters, and phishers lurking behind every whiskey-stained saloon. However, armed with the right tools and knowledge, you can don the proverbial sheriff's badge and...

Understanding new sender requirements: A fireside chat with Yahoo & Google

Now that we’ve officially rolled into 2024, it means Google and Yahoo’s email authentication changes are coming into effect. But what does this really look like for email senders? How is it going to impact you directly? And what will need to be implemented to...

Email headers: What are they and how to read them

Hands up if you heard someone talk about email headers but had no idea what they were. Or, even worse, maybe your technical team asked you to send them the full header of your email, and you’re frantically looking for it everywhere. In this post, we’re going to tell you...

Breaking down a DMARC record: What it is and how it looks like

DMARC authentication is hard – we know it. For many email senders, the technical complexities of DMARC are just enough of a headache to put it off until it becomes an absolute must in the world of email. Well, that time has come. Gmail and Yahoo have...

What is DMARC and how does it work

Mailbox providers have gotten pretty good at spotting – and eliminating – dangerous, unwanted emails. But some spam still gets through. These messages have the potential to do damage to both individuals and companies. That’s why email authentication has...

Deliverability tips to avoid the spam folder this holiday season

The holiday season is almost upon us, which means marketers – especially those in retail – will soon start to increase their sending frequencies and will also widen their nets to reach out to as many contacts as possible. At Sinch Mailjet, we expect to see very high...

Why email deliverability issues will ruin the customer experience

You know that feeling when you’re anxiously waiting for an important package to arrive, but it doesn’t show up at the time you expected or maybe even needed it? That's frustrating. Many of your customers feel the same way when deliverability problems prevent email...

Gmail and Yahoo’s 2024 inbox protections and what they mean for your email program

As marketers, we should be the first to care about sending valuable, relevant emails to our contacts. Ultimately, email’s efficiency as a marketing channel depends on our recipients’ overall inbox experience. More unwanted emails mean more competition and less...

What do marketers need to know about email deliverability?

What does the term “email deliverability” mean to you? The truth is...there’s a lot more to it than simply getting messages delivered. If you think of email deliverability as the best practices you follow to avoid the spam folder and blocklists, you’re getting closer. But...

How to avoid email spam filters

So, you're sick and tired of hearing about your beautiful emails landing in spam? We're glad you checked in. If you’re responsible for your organization’s email campaigns, you’re probably constantly thinking about how to avoid spam filters, spam words, and always...

Unsubscribe link: Why it’s critical for your email marketing campaigns

We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy. We have also often repeated how important it is for you to have a clean list. In fact, you’re probably a bit tired of hearing all about it by now. We get it. But...