Research reports

The path to email engagement 2024

Connecting with consumers through meaningful inbox experiences

What's inside

In this report you will find:

  • Check

    Consumers’ channel preferences for brand communications. 

  • Check

    Why people choose to opt in, open, click, and unsubscribe. 

  • Check

    Insights into how consumers use their personal email accounts in their daily lives. 

  • Check

    How to deliver on consumer expectations for promotional and transactional messages. 

  • Check

    The impact of deliverability and inbox placement on the customer experience. 

  • Check

    Actionable advice to improve your email marketing strategy.

Download the report:

Thumbnail
Thumbnail
Thumbnail

The path to email engagement 2024

Discover how to deliver what your subscribers really want

Standing out in the inbox and increasing email engagement rates can feel like a never-ending marketing struggle. What if you knew more about what people want from your email campaigns?

We surveyed more than 2,000 consumers from the U.S., UK, France, Germany, and Spain to find out what they have to say about brand communications. One thing is clear, consumers highly prefer email for both promotional and transactional messages. But that doesn’t mean getting them to engage with the email channel is easy.

What you need are some insights into how consumers use email, what they expect from brands, and how you can design a more engaging inbox experience. Here’s a hint... You need to deliver messages that are anticipated, personal, and relevant.

Get your free copy of The path to email engagement 2024. Explore the survey findings and get advice on how to optimize your email program for better performance and results.

Email icon

Get our news and tips every week

Keep me posted! Send me the newsletter – I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

UpToPar Thumbnail

UpToPar manages the marketing for resorts, hotels, and golf courses all across the United States...

Read more

Reading Emails from a mobile device

Uncovering how users interact with email to help brands build meaningful connections

Read more

Hermes is guarding a mailbox from incoming emails

There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox...

Read more

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon