Everything you need to start building connections that matter.
Marketing calendar 2024: Dates you shouldn’t miss this year
We finally got through 2023 (phew!) and Q1 is just around the corner. It’s time for you to start scribbling down your New Year’s Resolutions to make sure we start the year with a bang. If you’ve found your way here, we’re guessing that’s because creating a winning...
Email and SMS: Navigating customer communications in an omnichannel universe
With an estimated 4.6 billion smartphone users worldwide and a marketing campaign open rate of 97%, it’s easy to see why SMS is proving a popular addition to email. Combining the power, reach, and engagement of both channels...
How to promote Black Friday: What holiday shoppers really want
‘Tis the season for holiday promotions. Inboxes, mailboxes, social media feeds, and TV screens are filling up with marketing messages as brands look to capitalize on the busiest time of the year for many retailers. So, are you giving those shoppers what they want and...
Relationship marketing: The path to stable revenue growth
You’ve probably heard the saying: “It’s easier to keep a customer than to get a new one.” And while it may sound obvious, many companies still aren’t using relationship marketing strategies to build customer loyalty.
How omnichannel marketing can enhance your digital strategy
Let's do a quick activity. Try to remember all the times you've used the internet today. Every Google search, every email you've sent and received, every time you pulled up Instagram or scrolled your Facebook or Twitter feed. We’re guessing it's a lot. And most...
The AI data privacy conundrum: Is ChatGPT safe?
It’s big. It’s new. And it’s scary. No, not the latest TV series reboot. We’re talking about artificial intelligence (AI) and ChatGPT privacy, and how these new tools are upending industries and making people, businesses, and governments wonder about the safety...
What is value washing, and why should you avoid it?
Maybe you’ve noticed this growing trend in marketing – a giant gas-guzzling car manufacturer that claims to be environmentally conscious or a major cigarette brand that educates on health and well-being topics. When a brand’s words are louder than its...
Top lifecycle marketing strategies to optimize your customer journey
Crafting an effective customer journey is no easy feat. It’s a highly data driven craft with many moving parts that needs to be carefully mapped out and executed. So, what are the most effective strategies for successfully walking customers down their different paths...
To zero-party data and beyond: The four types of marketing data
The pursuit of customer data goes back to the dawn of the 20th century when direct response marketers began placing ads in magazines and sending mail through the Post Office. Each campaign produced customer data, which could be used to finely tune...
5 books every email marketing professional should read
It’s a must to stay on top of industry trends, especially when technology develops on a daily basis. But how do you do that? You can either check web portals or read books to strengthen your knowledge base. And, if you’re looking for a good book to help you kick...
Small business marketing: Can email help you survive a recession?
During a recession, the little guys often get hit the hardest. As the economy takes a turn for the worse, it impacts different regions, industries, and people in different ways. Small businesses, for example, may struggle to survive a recession more than large...
Marketing in a recession: Insights from “Email in an evolving economy”
If uncertainty makes you feel uncomfortable, we’re willing to bet you might be a little worried about what’s going to happen to the global economy in 2023. We get it... Whether you’re concerned about working with a tighter budget, keeping a small business afloat, or...
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7 digital marketing tips for the World Cup
No matter how you feel about sports, no one can deny the pull they have to drive engagement and bring the best (and the worst) out of people. The World Cup 2022 is under a month away, which means in just a few weeks an estimated viewership of 5 billion...
Fall marketing campaign ideas to welcome the new season
Autumn is the perfect time of the year to fall back into the habit of email marketing after those long, hot, dog days of summer. However, fall isn't just an opportunity to ramp up your marketing activities in time for the peak holiday season. Fall is itself jam-packed with so...
Boost your conversion rate with these 7 strategies
Conversion is the ultimate goal for many areas of life – makeovers, home improvement, science fiction B-movies with creepy body snatchers. One of the places where conversion matters most is the all-important area of email marketing. But how do you optimize these...
What is RCS messaging and should it be in your marketing mix?
Eye-catching email campaigns may have a bit of an edge over SMS marketing when it comes to design and overall experience. Basic texting, however, isn’t the only way to reach customers and prospects in their mobile messaging inboxes. RCS messaging presents...
SMS and email marketing: Comparing communication channels
What do you check more often... your email inbox or your text messages? What’s the best way to reach customers and prospects with marketing messages? How do you think other people prefer to hear from brands? We’re willing to bet that the answers to questions...
Storytelling in marketing: Make your customer the hero [Infographic]
Most of us already know that there are some major benefits to using storytelling in marketing. However, we’ve all heard some really good stories as well as stories that bore us to death. So, what are the secret ingredients for a powerful and persuasive marketing...
Why green marketing strategies are good for business [Infographic]
There are plenty of marketers out there who care a whole lot about the environment and protecting the planet. Those same marketers are smart enough to know that many...
Multivariate testing: What is it and how to use it
So you’ve built an ecommerce website or landing page, but you want to increase your conversion rate. You’re asking yourself: Did I consider my page’s elements? Would my...
Conversational customer engagement and the future of email
We talk a lot about email on this blog, but today, we need to talk about something new and what it means for marketers. Something called conversational customer engagement...
What is CRM? A comprehensive guide to CRM marketing
Customers interact with your brand more than you may realize. Whether it's visiting web pages, subscribing to...