Dale Hart

Author

Dale Hart

Content Manager at Sinch Mailjet

Latest stories by Dale Hart

God watching woman with computer wires

What is an SMTP relay and why do we use it?

Emailing is hard. It might look easy at first – just write something smart, press 'Send' and wait, right? But mastering the channel’s ins and outs is not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms...

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Hermes is writing next to a laptop

Lead capture landing pages: What are they and how to create them

If you've ever found yourself browsing the web and stumbled upon a page offering a free ebook, webinar, or product demo in exchange for your email address, then you've encountered a lead capture landing page in action. But what exactly are they, why are...

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Hermes delivering letter in front of screens

Email authentication: What you need to know about DMARC, SPF, DKIM, and BIMI

Sometimes the world of emails can seem like a digital Wild West; with scam bandits, fraudsters, and phishers lurking behind every whiskey-stained saloon. However, armed with the right tools and knowledge, you can don the proverbial sheriff's badge and...

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Hermes sitting in front of a fireplace

Understanding new sender requirements: A fireside chat with Yahoo & Google

Now that we’ve officially rolled into 2024, it means Google and Yahoo’s email authentication changes are coming into effect. But what does this really look like for email senders? How is it going to impact you directly? And what will need to be implemented to...

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Hermes wonders about emails

Email headers: What are they and how to read them

Hands up if you heard someone talk about email headers but had no idea what they were. Or, even worse, maybe your technical team asked you to send them the full header of your email, and you’re frantically looking for it everywhere. In this post, we’re going to tell you...

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Hermes holds giant magnet in front of the number 3. Artemis checks off clipboard.

3 email marketing strategies to massively reduce churn and boost customer retention

For email senders who have mastered the art of captivating subject lines and compelling content, there’s another concept you might not have considered that will add an intriguing chapter to your marketing playbook – customer retention. While it’s an area more...

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Email link tracking to get better insights and push your strategy further

As an email sender you understand the significance of tracking clicks and opens in gauging the success of your campaigns. Without them, it’s almost impossible to get a handle on how customers are engaging with your content. However, there's a lot of valuable...

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Three Gods for a Valentine's Day

7 tips to create the best Valentine’s Day email marketing campaigns

It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns...

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Gods playing American Football

Getting your Super Bowl email marketing strategy right

There are 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re a few weeks away from one of the biggest marketing moments of the year (oh, and I guess one of the...

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Greek gods discussing statistics

Email Academy: Taking your email strategy beyond the basics

If you joined us for our first episode of Email Academy – Mastering the basics of email marketing

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Hermes with a laptop sitting on Christmas cheese

Radically human: Unleashing the power of human email marketing in an AI-centric galaxy

With the advent of AI email marketing firmly upon us, there’s currently a lot of uncertainty around the industry. In fact, the mere mention of the term “AI” has email senders nervously peering over their shoulders. Are we really at risk of being replaced by AI? Slick CEO and...

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Hermes and Hera writing a letter

The definitive guide to A/B tests in your email marketing

We spend a lot of time here discussing how you can optimize your email campaigns for your audience. We talk about deliverability, design, marketing best practices... But there is one other important aspect of not only email marketing, but really any kind of marketing...

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