Mailjet blog
Latest stories
Everything you need to start building connections that matter.
What is RCS messaging and should it be in your marketing mix?
Eye-catching email campaigns may have a bit of an edge over SMS marketing when it comes to design and overall experience. Basic texting, however, isn’t the only way to reach customers and prospects in their mobile messaging inboxes. RCS messaging presents...
Read more
What is the Gmail automated unsubscribe feature?
Ah, email, the final communication frontier. From the early days of AOL to today’s large-scale email-related services, clients, and more, it has undoubtedly changed our lives and evolved over the years. One of those email actors leading the way when it comes to...
Read more
Email marketing best practices to improve your performance
Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the most flexible and customizable marketing channels, and there’s a lot you can do to stand out and show off. These...
Read more
Top B2C email marketing campaigns and how to optimize them
From stringing two cans together as kids to sending two dozen emails a day as adults, our use of communication evolves as we grow older – along with what we expect from it. If you ever tried the tin can and string method as a kid, you probably just thought it was cool to...
Read more
Permission-based marketing: Are your messages anticipated, personal, and relevant?
It’s been 25 years since pioneering digital marketers defined email marketing as we know it. Permission-based marketing practices set the standard for how brands communicate with customers and prospects. Of course, it’s easy to say your email strategy follows the...
Read more
How to write AI prompts for your email marketing campaigns
At this point you’re probably familiar with AI-powered copy generators such as OpenAI ChatGPT, Gemini, and Sinch Mailjet’s AI Tool. You might have even had the chance to experiment with them yourself, perhaps creating different subject line ideas or CTAs...
Read more
100+ Mother’s Day email subject lines and ideas for your next campaign
Held on the second Sunday of every year (this year falling on May 12, 2024) Mother’s Day sees fathers, sons, daughters (and mothers) from around the world come together to show appreciation for that very special lady in our lives. And rightfully so! It’s also one of the...
Read more
How to create a landing page (in 45 mins or less)
Creating an effective landing page is a fundamental skill for any email marketer looking to drive conversions and maximize the impact of their campaigns. In today's digital landscape, where attention spans are short and competition is fierce, a well-designed...
Read more
How to get consumers to open more of your emails in 2024
Email inboxes are jam-packed with promotional messages. There’s no way to avoid it. Every B2C brand on the planet would love to see their email open rates start skyrocketing, but is that realistic? If you’ve been split testing subject lines and failing to find clear...
Read more
8 email marketing statistics that can supercharge your business
Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to...
Read more
14 types of landing pages: Matching method to marketing goals
Landing pages are the unsung heroes of email marketing. They're the gateways to your offers, the first impression you make on your audience, and the key to converting visitors into leads or customers. But not all landing pages are created equal. In fact, there's a...
Read more
How to track email marketing with Google Analytics 4
Everything in marketing comes down to numbers. How many people are you reaching? How many conversions did a campaign achieve? What’s the return on ad spend for the most recent Facebook campaign? Your email marketing program is no different. You...
Read more
Keep me posted! Get our news and tips every week.
What’s the best time to send your email newsletter?
If you're an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: What’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates...
Read more
How to integrate landing pages with your email marketing campaigns (and why)
Crafting compelling email content is crucial for all senders. But what happens after a subscriber clicks that enticing call to action (CTA) you’ve rounded out the copy with? Where are you sending them to? And why? A well-thought out and connected lead...
Read more
Key takeaways from Sinch Mailjet’s The path to email engagement 2024
Increasing engagement is like the holy grail of email marketing. How many times have you launched a campaign you thought would generate tons of clicks and conversions only to have it fall flat? Maybe you’ve even said to yourself, “What is it these people want from...
Read more
What is an SMTP relay and why do we use it?
Emailing is hard. It might look easy at first – just write something smart, press 'Send' and wait, right? But mastering the channel’s ins and outs is not that simple. The world of email is full of complicated words like email deliverability or relay servers, confusing acronyms...
Read more
Lead capture landing pages: What are they and how to create them
If you've ever found yourself browsing the web and stumbled upon a page offering a free ebook, webinar, or product demo in exchange for your email address, then you've encountered a lead capture landing page in action. But what exactly are they, why are...
Read more
Email authentication: What you need to know about DMARC, SPF, DKIM, and BIMI
Sometimes the world of emails can seem like a digital Wild West; with scam bandits, fraudsters, and phishers lurking behind every whiskey-stained saloon. However, armed with the right tools and knowledge, you can don the proverbial sheriff's badge and...
Read more
Understanding new sender requirements: A fireside chat with Yahoo & Google
Now that we’ve officially rolled into 2024, it means Google and Yahoo’s email authentication changes are coming into effect. But what does this really look like for email senders? How is it going to impact you directly? And what will need to be implemented to...
Read more
Email headers: What are they and how to read them
Hands up if you heard someone talk about email headers but had no idea what they were. Or, even worse, maybe your technical team asked you to send them the full header of your email, and you’re frantically looking for it everywhere. In this post, we’re going to tell you...
Read more
3 email marketing strategies to massively reduce churn and boost customer retention
For email senders who have mastered the art of captivating subject lines and compelling content, there’s another concept you might not have considered that will add an intriguing chapter to your marketing playbook – customer retention. While it’s an area more...
Read more
Email link tracking to get better insights and push your strategy further
As an email sender you understand the significance of tracking clicks and opens in gauging the success of your campaigns. Without them, it’s almost impossible to get a handle on how customers are engaging with your content. However, there's a lot of valuable...
Read more
7 tips to create the best Valentine’s Day email marketing campaigns
It always seems like, as soon as Christmas decorations come down in the stores, the aisles are magically flooded with red and pink hearts. Yep, it’s that time of year already: Valentine’s Day is just around the corner, so your email marketing campaigns...
Read more
Getting your Super Bowl email marketing strategy right
There are 30 seconds left in the fourth quarter, and everybody wants to make sure that they win the big game. But we’re not talking about sports here… We’re a few weeks away from one of the biggest marketing moments of the year (oh, and I guess one of the...
Read more