Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

RSS feed

A Really Simple Syndication (RSS) feed is a web feed that stores details of all the content a user has subscribed to, like content summary, date, and author. It’s an inventory that allows visitors to click and view new and old content, usually for blog and news feeds, like the New York Times’ podcast “The Daily.”

RSS feeds allow consumers to remain up to date and receive the information they require faster with little-to-no hassle of finding that piece independently on another page or website.