Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

Promotional strategy

A promotional strategy seeks to increase company sales through specific marketing tactics that build brand awareness and create loyal customers.

Email marketers can opt for one of five promotional strategies: content marketing, event sponsorships, social media, email marketing, and coupons. Each of these helps generate interest and increase website visits. These marketing plans involve a budget, a target audience, and a particular plan of action.

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Promotional plan