Personalized marketing

Personalized marketing taps into a recipient’s unique attributes like name, gender, age, location, or interests to optimize communications. Personalized emails create a rapport with recipients and maintain a long-lasting customer relationship, increasing their loyalty toward brands. This boosts brands’ return on investment (ROI).

Email marketers design their personalized marketing strategies by collecting consumer data (while maintaining their privacy), segmenting them as per their unique attributes, and rolling out emails with optimized messages.