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Glossary

Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Google My Business

Google My Business allows business owners to manage their Google Business profiles, which can be created with a few clicks and some contact information, like company name, location, contact information, address, and products/services offered. Once the Google Business account is up and running, Google features the business on Google Maps and Google search, making it easy for potential customers to view the business. Brands can customize and fine-tune their profiles by adding a theme, colors, and logo. They can also add specific keywords to boost their SERP (search engine results page) ranking, inviting an increasing number of potential consumers to their website.