Glossary
Email marketing terms
Stay current and expand your digital marketing knowledge with our list of common email marketing terms.
Advertising
Advertising is a form of communication with potential and existing customers that seeks to convince them to purchase a product or service. This could be through print media, television commercials, email marketing, online promotions, and more. While each differs in format, they all aim to persuade consumers to take action.
Email marketers use a creative, which is a digital ad sent to subscribers. This could be in the form of an image, video, or graphic. As the name suggests, a creative should be thought-provoking and original. This can effectively impact audiences, leaving them with a lasting impression and keeping the brand fresh in their minds.
Previous term
Ad network
Next term
Affiliate marketing
Related readings
8 marketing ideas and best practices for transactional email
Transactional emails, also known as triggered emails, have become an integral part of the user experience due to the increasing popularity of ecommerce websites for purchasing items ranging from household essentials to cars. These emails can include an order...
Read more
Best email marketing software comparison
Looking for which email marketing software to choose but don’t know where to start? Whether...
Read more
Email’s chicken-or-egg question
I’ve built email campaigns at a few companies in the past and everyone does it a little...
Read more