A Mailjet Holiday Story

Unsubscribe link: Why it’s critical for your email marketing campaigns

We’ve spoken many times about building a contact list as one of the main steps in your email marketing strategy. We have also often repeated how important it is for you to have a clean list. In fact, you’re probably a bit tired of hearing all about it by now. We get it. But...

How to build your email list: The ultimate guide

Trying to build an email list from scratch? We get it – without an email list, you may as well throw your beautifully designed emails into the trash. Unless you’re marketing to ghosts, you’re going to need a loyal fanbase of subscribers who are hungry for your next email...

BFCM 2024: How email and omnichannel communications drove holiday success

Black Friday and Cyber Monday represent peak email sending periods that can make or break retailers' holiday success. During November 2024, these shopping events generated $118.2 billion in revenue, with $10.8 billion on Black Friday alone, according...