How transactional email problems impact customer loyalty: A research report

Lost transactional emails can cost brands customer relationships in under 60 seconds. Download our latest research report to gain insight. Go!

PUBLISHED ON September 19, 2017

How transactional email problems impact customer loyalty

Recent articles

6 must-know best practices for your ESP migration

How to scale and optimize your email design system

5 tips for mobile-friendly newsletters

In August 2017, Mailjet commissioned a new piece of research conducted by Morar Consulting to understand consumer views on business critical transactional emails and what they mean for brand loyalty. The consumer survey was taken by over 2,000 consumers across the UK and France.The research looks at the types of transactional email consumers interact with the most, as well as how they interact with these business critical emails. We also aimed to uncover consumer views when a transactional email experience goes wrong, and why 93% of respondents said the would move to a rival brand if a transactional email failed to arrive in the inbox.

Would you benefit from a feature that monitors your business critical transactional emails?

Download our research report for these transactional email insights.

Josie Scotchmer

Former UK Marketing Manager at Sinch Mailjet

Related readings

Optimize your holiday transactional emails with these 6 tips

Yes, it’s almost that time of year again! We’ll soon be in the holiday spirit, exchanging gifts and enjoying wholesome meals with our families. But we’re missing an important detail – shopping. Black Friday and Cyber Monday are just around the corner, and as marketers...

Transactional email best practices: 15 tips for getting more clicks

Transactional emails can be… well, a whole lot more than just an impersonal transaction. They’re often the first impression users get of your brand, and they can be great conversation starters, too. Here are some tips and best practices for optimizing your...

All you need to know about transactional email

Whether you're a small business, a non-profit, or a fast-growing startup, transactional emails play a critical role in shaping your customers' experience and perception. All you have to do is look at the numbers: studies show 93% of people say they would...