Research reports

The path to email engagement in 2021

Uncovering how users interact with email to help brands build meaningful connections

WHAT'S INSIDE

In this report, you will find:

  • Check

    The top email clients and apps for personal inboxes in 2021.

  • Check

    When and how often people check their personal emails.

  • Check

    Habits around scanning the inbox and how users react to unsolicited messages.

  • Check

    What drives people to subscribe, unsubscribe, and open email communications from brands.

  • Check

    The efficacy of common B2C emails and different types of email content.

  • Check

    When SMS is preferred over email for brand notifications.

Download the report:

thumbnail image
thumbnail image
thumbnail image

THE PATH TO EMAIL ENGAGEMENT IN 2021

Discover what email engagement looks like in 2021

People want to hear from brands. But in a world in which personal inboxes are cluttered and senders are constantly vying for attention, understanding how users interact with their inboxes and what they expect from brand communications is key to building an effective email strategy.

Over the past year, email has played a key role in helping brands stay in touch with customers through a period of unprecedented challenges and uncertainty. The number of emails in contacts’ inboxes has increased, and maintaining good email engagement levels requires careful monitoring and dedication.

This research uncovers how users interact with their personal inboxes and reveals trends, engagement habits, and preferences that will help senders increase their engagement and effectively utilize the power of email communications.

Email icon

Get our news and tips every week

Keep me posted! Send me the newsletter – I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Videostream Thumbnail

Videostream

Working with Mailjet's Technical Account Managers team, Videostream saw open rates go from under 2% to north of 18%!...

Read more

MileIQ by Microsoft Thumbnail

MileIQ by Microsoft

MileIQ is an app by Microsoft that makes mileage logging automatic and as stress-free as possible for people who drive for work...

Read more

Hermes and Hera in front of the showroom

[Guide] Email marketing for ecommerce

Ecommerce is growing at an astronomical rate. In 2017, global e-commerce was responsible for $2.3...

Read more

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon