Ebooks

Landing in the inbox: Email marketing deliverability basics

Don’t let great emails go to waste

WHAT’S INSIDE

In this ebook, you will find:

What is email deliverability and why it matters
How to build the foundation for deliverability
How to choose between a shared and a dedicated IP
How user engagement can affect your deliverability
Legal and technical considerations to improve your deliverability

Download the ebook:

LANDING IN THE INBOX: EMAIL DELIVERABILITY BEST PRACTICES

Master email deliverability

There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing.

There’s no point spending time crafting great content if your messages never reach your subscribers’ eyes. In this Email Marketing Deliverability Basics ebook, we’ll help you start off on the right foot and land your email to its intended destination. We’ll also explore how to keep your subscriber engagement at the heart of your email strategy.

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Case study

1 min

Happn

Since its creation, happn has prioritized its client relationship and implemented its CRM strategy via 2 channels: mobile (push and in-app notifications) and email, supported by a social media strategy...

Inbox Insights 2022

How do you feel when you look at the results of your email marketing efforts over the last year? According to an industry survey from Ascend2 and Mailjet, 72% of marketers...

The ultimate guide to holiday email marketing

For the email marketer, the holiday season is here and it’s time for all of us to get ready to make the most of it. It’s time to start putting together amazing holiday email marketing campaigns that will help us to embrace the holiday feeling to build our brand and drive...