Videostream

Videostream saw a 10x increase in their email ROI by focusing on quality over quantity

Working with Mailjet's Technical Account Managers team, Videostream saw open rates go from under 2% to north of 18%! In fact, beyond just open rates, total opens actually increased by 415% from an average of 15,000 to over 75,000 per campaign. As a result of more advanced targeting and segmentation, their reputation improved drastically, and more of their emails made it to the inbox vs the spam folder. Coupled with a more regular cadence, sending a newsletter once a week, their customers knew to be on the lookout for the new message and engaged much more frequently as a result.   This all boils down to a massive increase in ROI as well. Before shifting to a custom plan, Videostream was spending on average $20.14 per 1000 opens since they were sending to a large audience and not getting rewarded. After cleaning their lists and setting a regular cadence, they now have a CPM of just $2.02.

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