Back to main menu

Case Studies

Videostream

Videostream saw a 10x increase in their email ROI by focusing on quality over quantity

Company size

--

Industry

Use case

All

Key metrics

415%

INCREASE IN TOTAL OPENS

10x

DECREASE IN COST PER OPEN

71%

DECREASE IN COST PER CLICK

Videostream saw a 10x increase in their email ROI by focusing on quality over quantity

Working with Mailjet's Technical Account Managers team, Videostream saw open rates go from under 2% to north of 18%! In fact, beyond just open rates, total opens actually increased by 415% from an average of 15,000 to over 75,000 per campaign. As a result of more advanced targeting and segmentation, their reputation improved drastically, and more of their emails made it to the inbox vs the spam folder. Coupled with a more regular cadence, sending a newsletter once a week, their customers knew to be on the lookout for the new message and engaged much more frequently as a result.   This all boils down to a massive increase in ROI as well. Before shifting to a custom plan, Videostream was spending on average $20.14 per 1000 opens since they were sending to a large audience and not getting rewarded. After cleaning their lists and setting a regular cadence, they now have a CPM of just $2.02.

Download PDF

Videostream Success Story Logo

“Email was quickly becoming an important channel for us to communicate with our users however we really didn’t understand the nuances of how to manage our lists and our campaigns to effectively increase open rates, click-through rates, and deliverability. It was incredibly helpful to have the one-to-one consulting with Mailjet’s Technical Account Managers team to not only clean our lists of inactive users, but in doing so actually increase the total number of opens and clicks we were receiving by 10 fold.”

Case Study Quote Author
115F513A-17CF-463E-999E-489BC063244D

Matthew Gardner

Co-Founder & Head of UX - Videostream

Related resources

Inbox Insights 2022

How do you feel when you look at the results of your email marketing efforts over the last year? According to an industry survey from Ascend2 and Mailjet, 72% of marketers...

Read more

Sketchfab Thumbnail

Sketchfab

Sketchfab, a platform to publish and find 3D content, aims to do what YouTube did for video makers, or what SoundCloud did for musicians, for creators of 3D content...

Read more

Hermes and a Goddess seem to be organizing a trip

Email marketing for the travel and tourism industry

Ask anyone about their interests, and most people will probably mention travelling. There are so many...

Read more

Email icon

Keep me posted! Get the latest from Mailjet delivered to your inbox.

Send me the newsletter. I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon