The omnichannel hero’s journey

Aligning customer communication with the right story


In this ebook, you will find:

  • Check

    What Luke Skywalker has in common with your customers and subscribers. 

  • Check

    Reasons why your brand needs to pursue an omnichannel approach to customer communications. 

  • Check

    Secrets of a timeless storytelling framework that will help you build customer-centric brand experiences. 

  • Check

    Insights into email marketing's crucial role in the future of omnichannel communications. 

  • Check

    Eye-opening examples of how to engage with customers in their everyday lives and on the channels they prefer to use.

Download the ebook:



Help your heroes find their way

What can Star Wars, Harry Potter, and countless other stories tell us about customer communication strategies? As it turns out, many of your favorite stories hold powerful secrets that can help you connect with your target audience.

In a world full of digital distractions, the brands that are able to effectively move people along a cohesive customer journey stand the best chance of earning attention, sales, and loyalty. But first… you’ve got to get your story straight. The customer is the hero. So, what kind of role do brands play along the way?

In this new ebook, we’ll explore the intersection of the customer journey and the hero’s journey. You’ll meet a young couple facing a major life change, and discover how omnichannel communication guides them through their story towards a happy ending.

Start your adventure with omnichannel communications. Get a free copy of “The omnichannel hero’s journey from Sinch Mailjet right now.


Get our news and tips every week

Keep me posted! Send me the newsletter – I expressly agree to receive the newsletter and know that I can easily unsubscribe at any time.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

UpToPar Thumbnail

UpToPar Management

UpToPar manages the marketing for resorts, hotels, and golf courses all across the United States...

Read more

Webmecanik Thumbnail


Webmecanik offers the first SaaS marketing automation solution using open-source technology...

Read more

Hermes and Hera colourful shopping

Email is the new Black [Friday]

Black Friday and Cyber Monday represent a crazy time of year for B2C email marketers. Brands are competing for the attention of consumers...

Read more

It's never been easier to build connected experiences. Start sending with Mailjet today.Get started on your path
CTA icon