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Increase Your Click Rates

Ask for feedback for a better email content assessment

To improve their email strategy, brands need to make sure contacts are happy with their email content. Even though statistics can give email marketers good insights about their audience’s interests and needs, there are additional ways to get a full understanding of what is going on in their minds. For example, you can learn what your subscribers like and don’t like by directly asking them to give you feedback on your email content.

If you’re able to assess what’s working for your customers and what isn’t, you can tweak the content of your email campaigns to better serve your recipients. It will ultimately help you get better click rates for your future email marketing sendings. Also, by asking for your customers to provide you with feedback, you’re communicating that you value their opinion, and that you care about what they have to say.

How to properly ask for feedback about your email content

Here’s the best practices to collect contacts’ feedback by email:

  • Badge Check

    Know exactly why you’re asking for subscribers feedback. Include in your survey only the essential questions and avoid losing your contacts time. 

  • Badge Check

    Tell people why you want their input. Explain your subscribers why their feedback is important to you and what you plan to do with it.

  • Badge Check

    Customize your email. Include variables in your subject line or email body using your contacts’ properties to make them feel the email was sent directly to them and increase your chance of getting a response.

  • Badge Check

    Include a clear call-to-action (CTA) button. Design a simple email and focus it on one simple conversion action, including a distinct CTA leading to your survey. 

  • Badge Check

    Offer some incentive in your email. Giving you feedback will require some of your recipients’ time, and they deserve to be rewarded. An incentive (such as a discount or a special offer) will encourage contacts participation and will be appreciated.

  • Badge Check

    Send a follow-up email. Whenever possible, give your subscribers feedback on what you learned from their responses and how you used them to improve your emails.

Result

By specifically asking your contacts what they expect from your emails, your campaign content will be tailored to your recipients needs, and you’ll significantly increase your click-through rates.

Difficulty

Beginner

Pro Tip

Building feedback surveys doesn’t require any special skills. Use a dedicated survey tool (such as Typeform, SurveyMonkey or Google Forms) to gather lots of quantitative and qualitative data in a short period of time and easily analyze the collected information.

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Want to know more about how you can apply these email growth tactics to your business? 

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