Dale Hart

What is a good email open rate and how to improve it

We’ve all been there; standing in a cocktail bar with friends, talking about email marketing strategy when the topic of open rates comes up. You, knowing that your average of 8% comes in well under colleague Jerry’s 20%, sheepishly decide to excuse yourself. Now...

How can email marketers increase brand trust in a cluttered inbox?

Getting subscribers to open your emails can be challenging enough. You pour your heart and soul into crafting the perfect campaign only to see it left unopened or worse, sent straight to the spam folder. But what if the problem isn't your content or offering? It could...

What is the Gmail automated unsubscribe feature?

Ah, email, the final communication frontier. From the early days of AOL to today’s large-scale email-related services, clients, and more, it has undoubtedly changed our lives and evolved over the years. One of those email actors leading the way when it comes to...

Email marketing best practices to improve your performance

Following guidelines might not be the most fun thing in the world, and you might think it puts a bit of a limit on your creativity. But email is one of the most flexible and customizable marketing channels, and there’s a lot you can do to stand out and show off. These...

Top B2C email marketing campaigns and how to optimize them

From stringing two cans together as kids to sending two dozen emails a day as adults, our use of communication evolves as we grow older – along with what we expect from it. If you ever tried the tin can and string method as a kid, you probably just thought it was cool to...

How to write AI prompts for your email marketing campaigns

At this point you’re probably familiar with AI-powered copy generators such as OpenAI ChatGPT, Gemini, and Sinch Mailjet’s AI Tool. You might have even had the chance to experiment with them yourself, perhaps creating different subject line ideas or CTAs...

100+ Mother’s Day email subject lines and ideas for your next campaign

Held on the second Sunday of every year (this year falling on May 12, 2024) Mother’s Day sees fathers, sons, daughters (and mothers) from around the world come together to show appreciation for that very special lady in our lives. And rightfully so! It’s also one of the...

How to create a landing page (in 45 mins or less)

Creating an effective landing page is a fundamental skill for any email marketer looking to drive conversions and maximize the impact of their campaigns. In today's digital landscape, where attention spans are short and competition is fierce, a well-designed...

8 email marketing statistics that can supercharge your business

Have you ever heard someone claim email marketing is dead? What about the claim that it would slowly decline as social and digital communication channels took hold? This prediction has proved to be wide of the mark, with email marketing continuing to...

14 types of landing pages: Matching method to marketing goals

Landing pages are the unsung heroes of email marketing. They're the gateways to your offers, the first impression you make on your audience, and the key to converting visitors into leads or customers. But not all landing pages are created equal. In fact, there's a...

How to track email marketing with Google Analytics 4

Everything in marketing comes down to numbers. How many people are you reaching? How many conversions did a campaign achieve? What’s the return on ad spend for the most recent Facebook campaign? Your email marketing program is no different. You...

What’s the best time to send your email newsletter?

If you're an email marketer sending marketing emails to customers, you’ve probably already asked yourself this: What’s the best time to send my newsletter? The time you schedule your emails determines how high your open rates and click-through rates...