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Email marketing terms

Stay current and expand your digital marketing knowledge with our list of common email marketing terms.

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Marketing analytics

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Marketing analytics

Marketing analytics are metrics and data derived by examining the performance of a marketing strategy. It consists of unified marketing measurement (UMM), media mix models (MMM), and multi-touch attribution (MTA), which are techniques used by companies to measure their metrics and make data-driven decisions to increase market share and grow their brand.

Email marketing analytics include open-rates, click-through rates, conversions, and more.

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Marketing automation platform (MAP)