Email personalization

Email personalization works to add a more personal feel to marketing emails. It involves adding user attributes, like name, gender, and location to avoid sending generic messages that may come off as distant. This bolsters open rates and click-throughs while nurturing customer relationships.

Email marketers use tools like Mailjet to customize many aspects of a marketing email like personalization and call-to-action (CTA), depending on their business needs. Some even use templates for inspiration when creating their own emails.