Customer data platform

A customer data platform is a bundled software that creates a central database of customers. It also creates customer profiles with statistics from many sources, like social media and email participation, ecommerce, web forms, and transactional systems that marketing, sales, and product teams can use to gauge engagement from different audience segments and campaign performance.

Top customer data platforms like Segment and Emarsys help companies understand their target audience in detail, tailor marketing campaigns, and maintain customer relationships. Email marketers can search CDP Service Provider Directory to find an excellent platform.