1. Mailjet is landing at the API Strat Conference!


    In just a few weeks (9/24 - 9/26), Mailjet will land in Chicago for the API Strategy Conference.  API providers and developers will come together all under one roof to discuss and learn about latest API trends, best practices… pretty much anything in the world of API!

    API Strategy Conference will also be holding their inaugural ‘Developer Track’, with breakout talks allowing attendees to meet API providers and learn more about the potential of APIs. Topics range from exploring the best APIs to use for different purposes to best practices when developing apps that incorporate APIs. I’m excited to be one of the featured speakers on this track! Drop in to hear how parsing incoming emails can positively affect your business.

    Haven’t bought your tickets yet? In celebration of the first Developer Track, we’ll also be offering a discount code towards API Strat Conference tickets! Email contact@mailjet.com if you’d like to receive the discount!

    I’m very excited to hit the “Windy City”. Hope to see some of you out there!


    Tyler Nappy
    Developer Evangelist

    API Strategy & Practice Conference (APIStrat) offers a unique program of keynotes, panels and themed sessions to provide insights into the potential of APIs, best practices, and how to craft a successful API strategy. The inclusive, community-supported conference series focuses on what works for API creators and consumers alike by bringing industry leaders together in one forum.

  2. Mailjet loves galettes!


    Yesterday, the Parisian Mailjet team attended the first edition of the French Tech Galette which took place at NUMA, one of the biggest co-working places in the world. During this event, we had the opportunity to meet interesting and motivated members of the Parisian tech family and, of course, to enjoy delicious galettes. But… wait a minute… what the hell is galette?


    Photo by Laure Lucchesi

    Galette in a nutshell

    French pastries and desserts are well known all around the world, thanks to various people: Marie-Antoinette and brioche, Amélie and crème brûlée, Kanye West and his damn croissant… but galette has not gathered the same international fame as those renowned delicacies.

    Galette is a traditional dessert that most of the French people eat during Epiphany, which happen the first week of January. This cake, made of puff pastry filled with almond cream (the frangipane), contains a trinklet, the fève. Whoever gets the fève in their slice of galette becomes king or queen.

    Frangipane and tech people

    Well… the French Tech Galette was exactly about that: a huge bunch (we were 500 attending the event) of tech people eating galette and drinking apple cider in a casual atmosphere, celebrating the great year to come, and yelling “I’ve got the fève! I’m the king!” every now and then. You even could have seen Shubham, one of our developer evangelists, walk in the crowd like a king…

    Mailjet is proud to have sponsored this fun and warm event. The fact that so many people assembled so quickly (it took a week to create and invite this party!) highlights Paris as one of the most active cities in the world to innovate and start tech based companies. At Mailjet, we like to think that we contribute to that entrepreneurship state of mind.

    French Tech Galette… out of France!

    You missed this weird in a fun way event? Don’t panic! You’ll be able to catch it up and meet the London based Mailjet team January 22, during the Londoner French Tech Galette! Once again, we’ll eat cake, wear paper crowns and meet great people. So do not hesitate and come to meet us!

  3. 36 Hours of Code at FHACKTORY: My feedback As a Dev Evangelist



    FHACKTORY was the first hackathon taking place in Lyon and Mailjet was sponsoring this awesome event. During this weekend 5 teams had 36 hours to code a project. Let’s try to understand the goal of fHACKtory. Who else than the co-founder, Adrien Joly could explain this?

    Mailjet - What is fHACKtory ?

    Adrien - fHACKtory is a new kind of hackathon we recently launched in Lyon. As you may know, hackathons are events during which developers, designers and business developers gather for 1 or 2 days to collaborate on a web/software project. Our goal is to attract the best hackers, and support them to create great hacks. Our ambition is to make it global so that hackers from all around the world can gather behind the same motto: 100% HACK, 0% BULLSHIT!

    Mailjet - How is it different from traditional hackathons?

    Adrien - Our experience made us realize a major problem in more and more hackathons : Usually, projects are ranked by a few judges (including developers, entrepreneurs, journalists and investors), based on a very short presentation (or pitch) of each project. The best team(s) win prizes (and visibility too). In order to increase their chances to win according to this criteria, participants were wasting too much time not hacking! Instead, they were thinking about business models, building beautiful (but fake) screens of their app, and building shiny powerpoint presentations… Powerpoint slides… what’s the point!?

    So we decided to ban powerpoint presentations and judges! ^^ But don’t get me wrong, we are not saying that biz guys are useless when building a product, we are just saying that hackers should be judged on the quality of their hack, and that’s it. At fHACKtory, we evaluate teams as follow: (i) 60%: Continuous evaluation (creativity, design thinking, risk taking, boldness…) throughout the week-end by “Advocates” (tech people who are willing to help teams create great apps); (ii) 30%: Beta test of the resulting hacks, after the 24 hours of coding; and (iii) 10%: Demo, evaluated by the audience (incl. the other participants).

    Mailjet - Why did you organize fHACKtory?

    Adrien - We attended many hackathons with the dream of creating awesome hacks, until the day we decided to organize our own. As AngelHack ambassadors for the Spring 2013 edition in Paris, we learnt a lot from this awesome experience, but we decided to go even further in the process by launching our own independent Hackathon. Being independent is the only way for us to apply our own vision (HACK, HACK, HACK!), without compromises and explanations to give to anyone.

    We are convinced that both competences (biz and tech) are mandatory for a business to succeed (Seb, one of the guy behind fHACKtory is a biz guy!), we just think that hackathons should not be about building startups… Startup Weekend already does a pretty good job at this! At fHACKtory, it’s all about hack!

    Mailjet - When is the next one ?

    Adrien - We are thinking of throwing two events: one in Paris and one in Lyon. The dates are not chosen yet but it’s probably going to happen during Spring. Stay tuned!


    As a sponsor, Mailjet offered a silver plan for one year to the first three teams and a bronze plan during six months to all the participants. I was also an “advocate” and spend the weekend helping hackers, and assess their skills. It was also a great opportunity for Mailjet to spend time “one to one” with hackers.

    In conclusion, fHACKtory is not only a hackathon, it is a weekend during which you meet awesome people, have a lot of fun (#NerfGuns), learn a lot of things and Mailjet is just waiting for the next one.

    Photos par Camille Betinyani.

  4. Code In The Dark: “It’s Not A Hackathon”



    This event is about coding, but it’s not a hackathon. Original right? Several members of the Mailjet team will be present: Shubham (Developer Relations), Stephen (Sales Director) and Didier (Designer). Mailjet will be offering a Parrot drone to the winners of the contest.

    But what exactly is this event about? The best person to explain this is of course Liam Boogar, the organiser, also known as being the Founder of Rude Baguette, the #1 French tech blog in English. 

    Mailjet - What is Code in the Dark?

    Liam - Code in the Dark is a developer competition that pits HTML5/CSS developers against each other in order to see who is the best coder. Each round consists of 5-10 contestants, all given the same website (along with a .zip file of all the site info they could need), and 15 minutes to re-build the web page. They are not allowed to use macros, or code-completion tools, and they can only view their code in the browser at the end of the 15 minutes.

    Mailjet - How is it different from traditional hackathons?

    Liam - Some traditional hackathons focus on building a business, which does not promote great developers but great business students. Other hackathons focus on creativity - often the winning hack is not the hack that is most technically advanced, but the idea that makes the most people laugh. Code in the Dark gets back to the basics, and rewards coders for being the best at what they do. We give away real prizes, give them all the food & drinks they could want, and treat them like the rockstars that they are.

    Mailjet - Why did you organise Code In The Dark?

    Liam - Rude Baguette always wanted to organize an event for developers. Our other events, like the Paris Founders Event, had been the result of our identifying a gap in the ecosystem, a missing event, and creating it. When Code in the Dark was presented to me by our co-organizers TicTail, I knew that we could build an event that would please all members of the ecosystem. Deezer has offered their headquarters because they love supporting awesome developers. Partners like Amazon and Paypal are giving away prizes because they believe in rewarding the best developers. And RedBull & Carlsberg are joining us because they know how to throw a good party, and they know that no one does all-nighters like developers.

    In short, it’s the perfect event.

    Mailjet - Why should our readers come?

    Liam - We have made available Attendee tickets for people who don’t want to compete, or who aren’t developers, because we think this event is not just about sitting behind your laptop. It’s a social event - we’ve got Sounderbox's social jukebox playing music all evening - and there will plenty of time to watch developers scramble in the final minutes of a round, to vote for the winner of each round (~20 rounds running simultaneously and sequentially all evening!), and to talk with the finalists and the winner!

    All attendees will also receive $100 in AWS credits, and our partner Mobiskill will be giving away prizes during the event, like a new Netatmo Station!

    Code in the Dark is not a hackathon. It’s a party for the developer community! And every one is invited, so book your ticket now!

  5. Hacked: July 20th and 21st 2013 in London with Mailjet



    Event presentation

    This past weekend, a hackathon took place in London called Hacked, an event based on learning, building and sharing cool stuff. Co-founded by The Lab and Geeks of London, Hacked is a unique experience designed for experts, developers, and designers alike.

    Over 500 people, all with impressive resumes, gathered to combine each of their unique skills to develop a project. More than 70 teams were formed throughout the weekend; discover the list of projects on the site hackerleague.org.

    Mailjet: Hacked partner

    All participants earned a Bronze package valid for 3 months, and Mailjet rewarded three teams:

    These 3 projects won a MakeyMakey kit, courtesy of Mailjet. Below, see the kit in the video:

    The event in photos




    The event in tweets with the hashtag “#hackedio”

  6. dotScale in Paris on June 7th with Mailjet



    Event Introduction

    dotScale is a conference dealing with the Cloud, Big Data, and DevOp development. The day’s objective is to help developers understand the technological choices behind the platforms they use, in order to help them build their own applications and make them scalable. The dotScale conference took place on Friday, June 7th at the Théâtre des Variétés in Paris. The event was held in English, more than 500 visitors attended, and it was followed by workshops on Saturday, June 8th 2013.

    Why was Mailjet present at dotScale? Simply because Mailjet uses and contributes to the Cloud. Julien Tartarin (CEO), Marc Pertron (CTO), Elie Chevignard (Marketing) and Florian Le Goff (Dev Evangelist) attended dotScale on Friday.


    Photo credit: François Tancré

    dotScale’s Key Stakeholders

    • Doug Cutting – Creator of Hadoop, President of the Apache Foundation
    • Joshua McKenty – Co-creator of OpenStack
    • Shay Banon – Creator of ElasticSearch
    • Solomon Hykes – Founder of dotCloud
    • Brad Fitzpatrick - Creator de memcached, OpenID, LiveJournal
    • Noah Zoschke - Lead runtime at Heroku
    • Thomas Stocking – CEO of Gandi.net US
    • Jonathan Weiss – Founder of Scalarium, now acquired by AWS OpsWorks


    The event in tweets with the “dotScale” hashtag

    Other European “tech” events Mailjet gave a presentation on the main “tech” events in Europe.

  7. AngelHack in Tel-Aviv the 24th and 25th of May with Mailjet



    Event presentation

    AngelHack is a collection of 30 hackathons taking place around the world. The hackathons bring together designers, developers, sales people and in general, anyone who wants to materialize a complete project in record time. This is a good opportunity to meet people interested in the world of entrepreneurship and to take the first steps in the production of a technical project.

    AngelHack’s principle is simple: Participants have 24 hours to materialize an idea before presenting a prototype of their product to the jury, in the hopes of flying off to San Francisco. The winners from each city will have the opportunity to join AngelHack’s acceleration program, which lasts for 12 weeks before leaving for Silicon Valley.

    A real community is created around AngelHack. In 2013, dozens of hackathons will be held in over 30 cities and 6000 hackers will find themselves there.

    Mailjet’s presence

    Mailjet wants to become closer to its European users by going out to meet them. After London, Paris and Berlin and before Kiev, Mailjet is in Tel Aviv for the AngelHack hackathon the 24th and 25th of May.

    It’s been already a month that the Mailjet team is traveling around Europe to attend hackathons and we can say that AngelHack Tel-Aviv was a great event. The event went smoothly and there was a great crowd of hackers. We were very happy to meet the Israeli hacker scene for our first. It was great to see that some teams were embracing the “hackathon spirit” and stayed up all night to code their project. We won’t reveal pictures but Google campus was great and comfy for that.


    On Saturday it was time for the teams to showcase their demo to judges and sponsors. There were quite interesting projects. Couple of them used Mailjet API to send emails.

    • Instafeed

    We noticed Instafeed, an app for Wix platform that let event organizer display images posted on Instagram filtered by localization and hashtag. They used our API to send a digest to the site owner and notify him anytime a new photo was added, so he could moderate the feed.

    • CyberQueue

    We also really liked CyberQueue’s team and project. They were solving a problem that seems very common in Israel : lines in public services. Imagine going to the Post Office and have to wait hours in line to post something. You could do so much things   with this time ! With CyberQueue you “check-in” when your are in line and then you can leave to do shopping, you will be notified by email when it’s your turn.

    We loved the team and the project so we selected them to win the special Mailjet prize : a “startup trip” to Paris.

    Our “startup trip” pack includes flights for 2 team members to Paris, a personal guided tour of Paris Tech Ecosystem with Elie Chevignard and a meeting with Thibaud Elzière (founder of Fotolia).

    So we will be flying teams from London, Berlin and Tel-Aviv, sounds exciting isn’t it ?

  8. Two years already, and the best is still to come!


    The month of August is traditionally very calm. It is as we approach September that things begin to start up again. For Mailjet during this period, there was a time when things were just getting started for the first time…

    Mailjet celebrates its two year anniversary!

    If the service was officially launched in February 2011, the first lines of code were written in the summer of 2010. Our founder, Julien Tartarin had quit his job to devote himself full-time to the Mailjet project. The rest of the team took their nights and weekends to work on it. Then, little by little, the number of collaborators grew, along with the number of users!

    This is a big thank you to all of our users, to those who are joining us now and to those who turned to us in the beginning of this great adventure.

    Where are we now?

    We are pretty  proud of our presence in France: people are really starting to get to know us! In the other countries, word of mouth is spreading too… overseas, certainly, but also in Europe: Great Britain, Spain…and Germany.

    Preparing the next step: The Berlin Escapade!

    A part of our team just returned from Berlin. For the past decade or so, the German capital has been buzzing with life by attracting young Europeans in search of exciting art, music, and nightlife. Today, Berlin is also a center of entrepreneurship: hundreds of startups have been created there in the past few years. Its combination of a dynamic ecosystem and minimal costs has spread across and benefited all of Europe.

    The cost of living in Berlin is not that high, so you can get started rather inexpensively. Clearly, Mailjet has an opportunity to take here: so much is happening! At least, that’s what we found at the different events we attended last week.

    As anniversaries are also an occasion to look toward the future, here is a quick report: displayed in images!

    Campus Party Europe & Tech Open Air Berlin

    These two events also occurred while we were there, in true Berlin-style: one at Tempelhof, an iconic former airport, and the other in a space usually used as a nightclub. The result? Something you wouldn’t see anywhere else in the world.

    Tens of thousands of developers crammed themselves into tents in a gigantic hangar. 

    The result was quite impressive. You can find all of the photos on the event’s Facebook page.

    The next day was devoted to Tech Open Air…and we still had the feeling that we were in an offbeat location.

    The entire ecosystem of Berlin startups was there…The next day, a series of satellite events continued to amaze us, like our breakfast on the top floor of the Axel Springer tower.

    Seeing the liveliness and energy of this ecosystem, it is clear that much remains to be done: thousands of opportunities have emerged for us. Two years is short indeed, but this is just the beginning, given all that’s left for us to do!