Yesterday we launched a new pricing that makes us very very competitive. Today, we’re launching our new statistics! This new feature is absolutely unique and we actually believe that you won’t be able to find anything better…
We wanted a simple tool with a huge potential
If you’re a regular reader of our blog you know that the simplicity is at the core of our product. We don’t think that user friendliness only is a buzzword!
But being easy to use doesn’t mean you end up enjoying only basic functions. In fact we felt like: “Damn people seem so happy with Google Analytics! They can track everything about their websites, how come they can’t do that with their emails? It’s so sad” And this is how this “Mailjet Analytics” thing came up ;)
Our new stats are offering a lot of possibilities! You’re going to able to improve and optimize your sending like you never did never before. We don’t mean to boast but really: especially if you’re considering our pricing at the same time, you will notice that you will not get such a fine tool anywhere else.
What our new statistics looks like: the dashboard
As you can see: you get a crystal clear overview as well as the ability to filter the results in one click:
A- All domains & Sender adresses: you will now be able to see the statistics of any particular domain or sender adress;
B- Types of emails: choose if you want to see all your emails, just your marketing emails or just your transactional emails;
C- Check the boxes of the email statuses you want to analyze;
D- Real time graph: see what’s happening live!
E- Choose the time period as well as the time scale you want to work on.
F- Recap block of all the KPIs
Plunge deeper into your analytics
Here are a few screenshots along with short comments. However, remember that the best way to discover our tool is to log in to your account and start playing and clicking around :)
This menu lets you click on 5 tabs to dig further in your analytics. In each tab you can sort and filter the data as you wish. A download button is always available so you can export all the data you need to segment, optimize and maintain your lists.
Tab 1 - See the stats of any email you sent: find out its status, its quality score, sort & filter as you wish: queued / bounced / opened / clicked / etc.
Tab 2 - Get precise and deep open analytics: find out who opened your email, with which email client, how many times the email was opened, how long did it take for the recipient to click on a link, etc. This section is very rich, the marketing applications are countless.
Tab 3 - Click analytics: find out who clicked, what were the most clicked link, how long did it take for the recipient to click, which browser was used to access the site, etc.
Tab 4 - The map: we thought it would be fun and very useful to see where your emails get read :) This is of course a must if you’re working on an international scale.
Tab 5 - The Domain list is another very powerful thing: it let’s you browse your analytics by ISPs. In a few clicks, you’ll be able to find out where a problem comes from!
Of course, all these options are quickly going to be made available via the API. We always aim to provide a full integration to the clients who wish to fully leverage Mailjet by incorporating it to their own tools.
If you’ve been a customer for a little time, let’s say a few months, you certainly noticed that our product is evolving at a very fast pace. In other words: don’t worry, our dev team is not going to lay back in the sun and stop working. More than ever, they’re going to look for new ways to provide you valuable and detailed insight that will help you in your email marketing strategy!