May 2013
8 posts
Towards a Return to Customized Email Solutions?
Ten or so years ago, many advertisers used in-house solutions (developed internally) to send their email campaigns.This was prehistoric email marketing. It was then that numerous email sending solutions first appeared: AWeber in 1998, Emailvision in 1999, Exacttarget in 2000, Mailchimp in 2001, …
Over time, as the market became more professional, turnkey solutions became the norm. With...
Email Press Review #6: 4 Posts to Read this Week!
Stay up to date about email with our press review. Here are the posts we’ve picked especially for you this week!
1) Deliverability: Warming Up Your IP Address in Four Steps Just like you have to break in the engine of a new car, you also have to warm up IP addresses first. Email providers don’t know you yet, and you have to gradually work on the email reputation of your new IP address to...
What Types of Transactional Emails Should You...
While attempting to create a list of all the types of notification and transactional emails that might exist…I was quickly overwhelmed by the sheer volume of possibilities! Just as the marketing segment of email often takes the form of newsletters or promotional emails, transactional emails can also take many different forms.
It is impossible to tell you which types are more advantageous...
Email Throttling : Why You Should Optimize Sending...
Email throttling is one of the minor components of email deliverability. This is a technique that consists of carefully adjusting the speed of email/campaign sendings - which will in turn respect the filters of major ISP & receivers across the globe.
The average ISP/receiver utilizes unique thresholds which allows them control email flow and filter out bad email - which is rarely...
Email Press Review #5: 4 Posts to Read this Week!
Stay up to date about email with our press review. Here are the posts we’ve picked especially for you this week!
1) Creating an Interactive Conversation thru Email and Social Media An “engaged” consumer is a connected consumer. So if you grab your recipients’ attention when they are interested in your brand and you can carry on the conversation further — you will...
Deliverability: Benefits And Risks of...
The issue of deliverability as related to transactional emailing has two disctinct facets. On the one hand, thanks to its high reactivity rates, the transactional email enjoys a significant advantage in terms of deliverability. On the other hand, however, a transactional email that lands in your recipient’s spam folder could potentially spell disaster for your business.
An advantage related to...
Deliverability Advice: Personalize the Sender...
Have you ever heard of identity theft? These people will steal someone’s identity in order to subscribe to various services, such as an application for credit or mobile phone subscriptions.
Is this practice acceptable? The answer is obviously no!
In the world of email marketing, it’s the same thing. Why should an email service or ISP agree to receive emails sent from the address...
Email Press Review #4: 4 Posts to Read this Week!
Stay up to date about email with our press review. Here are the posts we’ve picked especially for you this week!
1) 7 Reasons Why Your Email Marketing Program May Fail Let’s look at some common problems and if these hit close to home - do something about them.
2) 3 New Ways To Measure Email Campaign Effectiveness Almost 70% of all messages in people’s inboxes are non-personal....
April 2013
14 posts
Transactional Email Structure: What Is the Most...
In a transactional email, as well as a newsletter or promotional email, the hierarchy of information is essential. Whether your email is an alert, notification or confirmation, the information it contains is extremely valuable to your recipient.
Thus, it is critical to structure this information and highlight that which has the highest value. Similarly, your email should also offer all the tools...
Mailjet Right at Your Door
We love to meet our clients and supporters! We love to mingle with you, hear your vision about Mailjet and listen to what will make you happy! So please join and meet us in the forthcoming events that we will be attending! We will be right at your door!
TC disrupt – Manhattan
Techcrunch will be bringing Disrupt back to New York to reveal an all new slate of outstanding startups, influential...
The Evolution of Anti-Spam Filters Over Time
These days, everyone knows what spam is and nearly everyone has an email address that receives spam daily. But this wasn’t always the case.
Auto-regulation
The first email spam in history was sent by Gary Thuerk to 393 people in 1978. At the time, it was necessary to send the message individually to each person. Thus, no filter was implemented to protect inboxes from receiving spam.
Until the...
Email Press Review #4: 4 Posts to Read this Week!
Stay up to date about email with our press review. Here are the posts we’ve picked especially for you this week!
1) Trap Tips: Avoiding and Removing Spam Traps Spam traps come in two flavors: pristine and recycled; one is more hazardous than the other, but both will negatively impact a Sender’s reputation.
2) Is Your Email Subject Line Creative… or Deceptive? Where does the line get...
Transactional Email: the opportunity to generate...
By its nature, a transactional email is an expected event. This anticipation creates an important level of attention on the part of the consumer, an attention that is possible to capitalize on to optimize sales. Be careful, however: if promotional content is accepted in a transactional email, it is still necessary to keep the transaction at the center of the message. Otherwise, you risk making the...
Deliverability Tip: Identity behind a sending...
Some folks create a domain name (dedicated to email campaigns) linked to a non-functional, non-existent website. A good example is when an individual clicks on mynewsletter.ext and it doesn’t take you to an actual website (yet the email address noreply@mynewsletter.ext is still used as a sender address), but the user arrives at a blank page (or a 404 error page, etc).
Good news, this...
Email Press Review #3: 5 posts to read this week!
Stay up to date about email with our press review. Here are the posts we’ve picked up especially for you this week!
1) Email Subject Line Delivrability “Free iPad!” “Bajillions of dollars are waiting to be claimed, grab yours now!”. We’ve all seen the subject lines from our inbox screaming “SPAM!” at us.
2) Email Messages That Work for Mobile: Things to Keep in Mind Email is one of the...
Mailjet European Tour!
One of the greatest ways to meet amazing people, share ideas and brainstorm great topics is by attending events. Mailjet’s team wants to take the opportunity of meeting our clients, partners and friends personally in Lyon, Berlin, Amsterdam and London. Are you in the area? Join us for a drink!
Lyon the 22 & 23 April
The Realtime conf, as the name implies, is a real melting-pot...
15 Tips For Optimizing Your Transactional Emails
Recently, I received an email in my inbox from “noreply” with the subject “Email confirmation of receipt of your message.” If the sender had at least revealed his identity from the beginning, I would have known that it was referring to a message I had sent a few hours before to the customer service of a chain of filling stations.
Luckily, there was no harm done as they didn’t require any...
Email Press Review #2
Stay up to date about email with our press review. Here are the posts we’ve picked up especially for you this week!
1) 3 Ways to Grow Your Email Newsletter Database It’s important to keep adding to and refreshing your database so your business’s email marketing campaigns are more successful and are reaching the right people.
2) 4 Ways to Get Customers to Open Your Emails It’s essential...
OXFORD - Don’t Miss the jQuery 2013!
After the Bacon conference, another key con will be held on the banks of the Thames.
The first European jQuery conference.
The jQuery 2013 is a single track conference with ten speakers. Among them, the creator of Javascript and CTO of Mozilla, Brendan Eich and some web engineers from Google, Etsy and jQuery, of course.
WWH : Where, when and how?
The conference will take place at the...
3 tags
[UPDATE] London City Drinkup: English Folks, Meet...
Mailjet will be holding a meeting on April 11th, the day before the Bacon Conference.
This is the occasion to mingle with our team. Grab a drink with @wiloo (co-Founder), @loicdumas (UK Country Manager) & @madflo (Head of Dev Evangelism).
This meetup will take place at The Windmill on Tabernacle Street at 9:30 pm.
If you’re joining us, please RSVP here!
View Larger Map
...
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Partnership: OVH.com Recommends Mailjet For Email
The 1st hosting provider in Europe - and 4th globally (Netcraft November 2012) - has chosen to integrate Mailjet into its brand new marketplace. This infrastructure leader will thus recommend our service to their clients. This is a very important step for us: OVH.com has 140 000 servers, hosting more than 18 million web applications! We comprise part of the first three services selected.
...
Mailjet launches email home delivery service
Mailjet announces the launch of Mailjet’oMagic©, a new technology that allows you to send emails under any circumstances. For example: you will be able to deliver printed versions of your emails, even to mobile recipients.
Mailjet : the ultimate culture of innovation
Since Mailjet’s creation, our goal has been innovation at all costs: we are striving to revolutionize the world with...
March 2013
2 posts
Email Press Review #1
Sharing is caring! We are launching our press review to share the “email links” that we really love. Keep an eye on our email press review to stay up to date with the email news.
6 email deliverability lessons that you can learn from SEO While it may be true that search engines don’t index emails yet, that doesn’t mean there aren’t any lessons email marketers can learn from SEO....
3 factors that impact your IP reputation
ISPs base their decision about whether incoming emails will be placed in the inbox (rather than the spam folder) largely on the sender’s IP reputation. Every email you send travels through an IP address. Every IP address has a reputation score that is between 0 and 100. This reputation score changes over time based on the quality of the emails that are sent. As you can see below, it is very...
February 2013
3 posts
Mailjet Is (Almost) Everywhere!
Being present at events means a lot to us. We always get to meet great people and exchange interesting ideas. So if you are going to one of these 3 conferences, say hi to us, and we would be more than happy to grab a coffee with you!
Meet our Strategic Advisor: Thibaud, he will be at SXSW.
This event based in Austin is both a conference and a festival. It’s a reference for the whole US...
Introducing Imane, Our Community Manager!
The team continues to grow. We are now recruiting in all areas: you can check our jobs page, if you are interested! All newcomers will be presented with a series of notes; we believe it is very important that you know who is behind Mailjet :-)
So Imane opens the show. We searched for our Community Manager long enough, because we needed someone who was both “a sharp communicator”...
2 tags
How to read email headers ?
It is very interesting to know how to decipher the contents of a technical header in an email, as it allows the detection of certain deliverability issues. In fact, the ESP’s provide a whole range of information that iseasily available.
Check SPF / DKIM authentication
Here are two examples of headers to analyse:
1) In Gmail: Authentication-Results: mx.google.com; spf = pass (google.com:...
January 2013
2 posts
3 tags
The 3 Places to Be This Week: Lille, Berlin &...
As it often happens, a short period of time condenses an impressive number of very nice events. The prize goes to Berlin, which culminates three startup competitions in only a few days. We can’t be everywhere at once, but nothing will stop us from trying!
Take Off Conf in Lille, a developer’s conference
This great event in English is taking place in north of France. This gathering is aimed at...
6 tags
Case Study: Mailjet & Wizishop
Wizishop is a French eCommerce Platform which chose to integrate Mailjet. They are announcing their first round of funding today: 300K euros with Jaïna Capital and Kima Ventures. As this partnership has been a great success from every angle, it seemed interesting to publish a case study.
This presentation is very interesting, especially if you own a service that could use Mailjet’s technology to...
December 2012
2 posts
5 tags
How to properly manage your transactional AND...
One of Mailjet’s greatest strengths is that we offer a complete management solution for all the different types of email, including marketing and transactional. There are, however, a few best practices to follow: for example, utilizing priorities and sub-accounts is highly recommended. Here are 3 steps to follow to guarantee optimal management of all your emails.
1- Configure your sender...
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Escape the routine and join Mailjet
If you feel like your current job doesn’t unleash your full potential, perhaps we’re what you’ve been looking for. After our latest fundraising, we are now hiring in all areas of the business: marketing, partners, design, development, system administration, and more!
What are we like?
A recruiter recently asked us to define our “employer brand.” This concept allows us to define our internal way...
November 2012
2 posts
3 tags
[Press Release] "French Startup Mailjet Raises...
This tweet says it all. Beyond this, we had a crazy day at Mailjet. Our service got featured on The Next Web, TechCrunch, Gigaom, Les Échos etc. So you may already have read about it, but in case you are curious here’s the official Press Release with all the details. And yes, pay attention to the last sentence: mailjet is hiring ;-)
Mailjet, the cloud based email platform, has raised $3.3...
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Share Your Newsletters On Social Media
Here’s a new little feature that’s worth mentioning. You could already integrate traditional Facebook, Twitter, Pinterest, and Google+ buttons in your newsletter. But now, if you are using one of our premium plans, you can also activate a sharing bar for the online version of your newsletter. Why a social sharing bar? Your newsletter is a publication like any other. Unless your content is...
October 2012
4 posts
5 tags
Padiact Helps You To Get More Subscribers
Here’s another great integration! We’re always very excited of these tools that harness the email channel in a smart way.
What is Padiact about?
Instead of aggressively asking all your visitors to subscribe to your email lists, ask only the visitors that are most likely to.
Padiact allows you to target visitors based on type (new visitors vs returning visitors), recency,...
2 tags
Ready to Take Off? Perfect: Mailjet Is Hiring!
Our team is continuing to grow. We are looking for a Customer Support Agent to begin as soon as possible.
I may not be objective, because I already work for Mailjet, but in any case, I have never regretted joining this startup. Brillant people all around you, strong growth, and a good product…. In short, excellent prospects and a high-quality environment.
If you’re not interested...
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We’ve got a busy week : Structure Europe & Web...
2 big tech events are taking place this week to keep us busy while we await the upcoming LeWeb ‘12 (careful, these are the last days to reserve your place at the reduced price!).
The 16th and 17th of October, we will be at Structure Europe. This is one of the largest European events dedicated to the Cloud. Mailjet will take advantage of having a “startup” booth that will allow us to showcase...
Managing Email Priorities [New feature]
Several Mailjet clients have already had the chance to test this new feature, and as it works well, we decided now is the time to officially announce it! As you know, there are different types of email: transactional, notification, and marketing. A business or application should always manage all types of email at the same time. Nevertheless, each type of email has unique time constraints. For...
September 2012
2 posts
4 tags
Mailjet's Geckoboard Widget: Actionable Metrics!
We have participated in the launch of the Geckoboard Widget Editor. We have loved Geckoboard since the beginning and we’re very proud of this integration! Geckoboard makes it easy for businesses to see all of their key metrics on elegant, real-time, business dashboards.
Mailjet’s widgets on Geckoboard
The Mailjet widgets enable our customers to display many key metrics, such as...
5 tags
Deliverability Alert: Your Whois Should Be Made...
If the Whois of your domain name is set to private/anonymous, you should act as soon as possible: you need to make it public. Otherwise, your deliverability may suffer drastically, if it isn’t already the case…
What is a private Whois?
Certain domain registrars propose to anonymize your Whois by making it “private.” This allows you to hide information about the entity or person...
August 2012
2 posts
5 tags
Two years already, and the best is still to come!
The month of August is traditionally very calm. It is as we approach September that things begin to start up again. For Mailjet during this period, there was a time when things were just getting started for the first time…
Mailjet celebrates its two year anniversary!
If the service was officially launched in February 2011, the first lines of code were written in the summer of 2010. Our...
5 tags
Need To Explain Mailjet To Your Friends?
I’ve just finished a nice presentation explaining briefly what we do and where our added-value is. Check it out! It is quite interesting :-)
Undertand Mailjet from Mailjet
July 2012
3 posts
6 tags
3 Cool Slides About Transactional Email
I’ve recently published an article on deliverability.com
It was called “The 5 reasons why you should integrate transactional email to marketing”.
I’ve just made a few slides to illustrate the point I was making in my post. Slides are sometimes easier to understand. They help you make your point.
The idea is the following: transactional email remains too often a...
5 tags
Now pay by bank transfer or Paypal!
Here’s the second big news of the week: we are now proposing alternative payment methods. You can fund your account by bank transfer or even by Paypal. How does it work? As always, it’s quite simple. Go to the billing section of your account, then click on:
You will arrive at the following screen, which will help guide you through the process.
This improved flexibility should be a hit...
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[News] The Widget to Create Opt-in Lists is here!
Here’s another new feature you are going to love: In a few clicks, you can now create a registration module for Mailjet mailing lists. This widget can be created and integrated wherever you want by pasting a simple HTML code that you generate.
The basic look (but you can personalize it):
To ensure that your mailing lists are high-quality, the double opt-in process is directly...
June 2012
2 posts
4 tags
[News] Add An Alt Text To Your Images
It was both a recurring and justified demand. Therefore, when you upload an image in our newsletter tool, you will now be able to add an Alternative Text.
Here are the principal applications:
If the image is not displayed, the words you have chosen will be visible: this improves the readability of your message;
Improved accessibility for the visually impaired people (via the audio...
7 tags
Manage Your Lists With Mailjet's New Plugin For...
Last week, we were teasing some of our users with this upcoming news. But it’s now official: we have just published a new version of our Mailjet plugin for Wordpress. It opens some new possibilities and addresses your demands. Let’s see exactly how.
Mailjet’s official plugin for WordPress will allow you to:
Reconfigure your wp_mail() function to use Mailjet’s SMTP...
May 2012
7 posts
4 tags
[News] Get a Weekly Recap Straight Into Your...
Last week, we’ve implemented a bunch of small improvements. Among these, the one you have certainly noticed is the “weekly recap” of your email sending.
Beyond the enthusiastic tweets, we dispose of all the open and click statistics relative to this “weekly recap” email. Therefore, we were able to notice the interest that you have shown: you seem to love this new...
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5 Technical Tips To Get More Opens & Clicks For...
Email is not different from the rest: you have the form on one side and the content on the other. When optimizing an email, you need to work on the content as well as on the technical routing. Today, I will focus on the “form” and the “technique” rather than the content. These advices are very simple and easy to apply. To go further, I highly recommend that you have a look...
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Interview of Julien Tartarin, Our CTO / Founder On...
How would you describe Mailjet in under 50 words?
Mailjet is a Cloud-Based service. We send, track and deliver emails. Our service is easy to use and easy to integrate via SMTP or with our API. We focus On real time and deliverability. We’re an all in one solution: Mailjet sends all your emails: bulk and transactional.
What made you decide to start working on Mailjet?
Sending email has always been...
2 tags
Is “Deliverability” just another (Silly) Buzzword?
I work for Mailjet and we focus on deliverability: it is central in our business. So I don’t believe that deliverability is a buzzword: it refers to a problem which has become more pregnant than ever. Nearly 25% of legitimate email gets lost and never makes it to the inbox.But when someone is bragging about a “99% deliverability”, you want to know exactly what it means. If you’re unable to...
